How Get Facebook Email Address..

How to Get Facebook Email Address
Facebook has just new features in which it will give email addresses to users ,at this time facebook email id is not open to everyone ,you have to request invittation.In order to get a invite to this new service you need to visit following  link where in you would be asked to click on the ‘Request Invite’ button.
http://www.facebook.com/about/messages/

Facebook-email-Invite

if you are lucky you will get the yourname@facebook.com email id as soon as possible .Please note that Your email address will match your public username, for example:
Profile: facebook.com/username
Then your email address will be
Email: username@facebook.com
If you don’t have a username you can go here facebook.com/username/ to get or click below
http://www.facebook.com/username/

How Does Pay Per Click (PPC) Work ?

The first step is to select which pay for performance agent to use

The most widely known pay per click agent on the web is called Google AdWords. Google AdWords ads reach approximately 75% of all United States Web users. The power, relativity, and reach of Google.com makes AdWords the best place to start when considering a pay per click program for the first time.
Although Bing and Yahoo have just consolidated their efforts with Microsoft adCenter serving ads and Bing.com search results on Yahoo as well as on Bing, they still only account for under 27% of the total search market. Google AdWords is still king.
With Google AdWords, you can see your ads in several hours, and have the ability to start and stop campaigns easily. You will show your products and services to millions of viewers and active shoppers using the massive reach of Google. Additionally Google AdWords will typically out perform MSN adCenter when it comes to generating conversions and return on investment.

The second step is to select your targeted keyword or phrases.

At this point you may want to consider increasing the density of your selected keywords in your website's HTML code, your site's description, and title. However, we have found that you can still experience great returns using PPC without revising your website, as your PPC ads are triggered by the keywords you selected that are tied to your ad and not your web site's content.

The third step is to select your monthly budget.

You select the maximum amount that you will pay each month for click throughs to your website. Once the maximum amount is reached your agent will halt click throughs to your site automatically. Additionally, you will select how much you are willing to pay by keyword.
With both Google AdWords and Microsoft adCenter, you may pause a campaign or update your settings at any time. There are no minimum monthly spending limits and no contracts or long term commitments. You can select to be charged for clicks after they happen.

What Are The Costs?

Each pay for performance agent has a different rate scale, but in general, these are the kind of charges that you should expect to pay for set up and throughout the course of your pay per click program.

Account Set Up Fee

Google AdWords and Microsoft adCenter requires no deposit but do charge $5 each to open an account. With Google AdWords, you are billed for clicks after they have happened several times a month in $50 to $500 billing increments as you develop a click and payment history. With Microsoft adCenter, you are billed for clicks after they have happened in a 30 day billing period.

Minimum Per Click Charge

Each agent sets their own figure for the minimum charge per click. Google AdWords' minimum is $.01. Typically for your ads to show in the advertiser auction you will pay well above these figures.

Bid Amount by Keyword

If you have a popular keyword, be prepared to pay higher than the minimum click amount to get top listing within your category. With both Google AdWords and Microsoft adCenter, the client with the highest quality score will have their ad shown first. Most of our clients are paying between $.35 to $20 per click with pay per click programs depending on the industry and level of competition.
Google AdWords and Microsoft adCenter have great programs that automatically allow you to manage your budget and to plan your bids effectively.

Minimum Monthly Charge

For advertisers there is now no monthly minimum charges for either Google AdWords or Microsoft adCenter.

 

Diffrence between Google AdWord and Google Adsence

 Google AdWords :-For Advertisers

• Advertise to people searching on Google and our advertising network
• Reach people actively looking for information about your products and services online
• Easily control costs - pay only when people click on your ad 
• For Example :-

 Google AdSense :-For Site Owners

• Maximize your site’s revenue potential with contextually targeted ads
• Customize ads to complement the look and feel of your site
• Track the success of different formats and locations with online reports
• For Example:-

In Short we say that:-

Adwords=advertisers
Adsense=publishers

Google Adsense : Google Pays You
Google Adwords: You Pay to Google

 So basically, AdWords is an advertising program to create more exposure for your site. AdSense is a monetization technique that you can use to help your site generate some extra money. In the end they both should help with an income, but don’t have to pay anything to place AdSense ads on your site.

Image Optimization..

How Search Engines See Images In Our Blog:-

As we all know that Search Engines are not humans  so neither can they see or detect images . Search

engines use programmes called "Spiders" or "Crawlers" to see a site. These spiders or crawlers are sent by search engines to read a site. The spider reads a site by a process called "Crawling" or "Indexing" and stores the information in their database. This information is later used by search engines to produce relevant search results for search terms. The spiders can only read the text within HTML codes but can not recognize or read the images or what they mean.



How To Make The Search Engine Spiders Read Your Image?
As we know that  search engine spiders cannot read or detect images but there is a way in which you can make the spiders read your images or pictures. This is done by adding "ALT tags" and "TITLE Tags" to the image codes. As alt tags and title tags use texts so the search engine spiders read these texts and know about your images.


Why To Optimize Images:-
As we know that images are used in blogs extensively but search engines can not recognise these images. So if these images can be optimized as such so that these images can be read by the search images then this will help your blog attain high ranks in search result pages. Optimizing the images will also help your blog to remain ahead in competition in compared to those who does not optimize their images. Search engines give significant value to the 'alt' and 'title' tags to know about the topic of the web page and uses this in ranking pages in relevant search results.


Use of Alt Title Tags:-

Alt tags stand for "Alternative Text" and are mainly displayed as alternative text in place of images in cases where images are disabled in the reader's browser - thus helping him by providing information about the image in his image disabled browser.

The search engines also use these alternative texts in the alt tags to find more about the topic of the page and use the information in ranking pages in SERPs.

This is an example how alt tags are used in image html codes :-

<img src="your image address" alt="alt text" />

Use Title Tags With Images :-
The search engines also gives equal importance to the image title tags as it gives to the alt tags. It is used by the search engines to know more about the topic of the page. This information is used in the same way as in the case of alt tags in ranking pages in SERPs for relevant searches. The text within title tags also increases the keyword relevance of your post page as in the case of alt tags.

So adding title tags is important as it helps in further optimizing your image and thus the page for search engines. Title tags are placed within the same code as alt tags. An example of an image code with the title and alt tag added is :-

<img src="your image address" alt="alt text" title="title text"/>

Introduction about Video Optimization..

Add caption

Video optimization as part of  search engine, Video optimization can generate lots of traffic to your website if you correctly use it. Meta data for videos is similar to standard SEO meta tags you would use when you create a web page such as "title", "description", "keywords" and "text". The only difference is the tag also includes the word video: for example your title tag would look like "video: title", or your description meta tag would look like "video: description" 
 

Here we will discuss the three primary meta tags that you are required to enter when you submit a video to YouTube because more  online video traffic comes from YouTube. The most important video meta tag that you need to optimize is the "video: title" tag. YouTube uses your title tag as the head line for your video article.. Its very important that what keywords you use to construct your "video: title" tag are actually included in your video stream. Your very first words listed in your title should reflect the main idea of your article. And in the remainder of the title you should have at least one other supporting key word phrase. These keywords and phrases should also be included in your description meta tag data. The maximum number of characters that are shown for your head line which comes from your video title tag is 120, so don't get wordy because it wont show when your headline is listed after a search.

The second most important part of your video meta data is video description meta tag. The maximum number of characters that you can use at you tube is 2,048. or approximately 300 words. But the number of characters which is very important is only 120.

The third and last YouTube tag is just called the video tag. Don't get this meta tag confused with the "keyword" meta tag they are different. The keyword tag is for keywords and short keyword phrases, but the video tag is just for single words and not phrases.

Following are Some Tips for Video Optimization

 Do keyword research before creating the video
 Offer videos in multiple formats
 Do keyword research before creating the video
 Write a compelling video summary
 Embed links to video in online press releases
 Use marketing communication
 Feature links on you website
 Make it easy for viewers to share your videos
 Optimize video by applying SEO principles

Factors that affect You Tube Ranking
Title, keywords, descriptions, tags, links, ratings, view counts, thumbs up/down, shares, favorites, comments, authority channels, annotations,  flagging, one box result, subscribers, usage, embeds and paid search.

A big mistake many people make is using the wrong keywords or placing the keywords too late in the title and description. 

Tips for Optimizing Ranking Factors

- Make great and unique videos
- Ask users to rate your videos
- Post a “video response”
- Add comments prompting people to watch your video
- Use similar but not the same keywords in your titles
- Post new videos on Thursdays or Fridays
- Join the YouTube partner program (easier said than done)
- Use social media and websites within your control to submit/post your video link/embeds and get the word out.
- Submit your videos to multiple video sites using www.tubemogul.com – currently free but limited use.
- Link your videos together – use annotations with a message to your viewers “stay tuned” /prompt them to click through to the next video.
- Create playlists
- Monitor your video content with YouTube Insight

Video Paid Search

Adwords: advertise your video or channel via Google/Yahoo!/Bing
Use “promote your video” and/or “promote your channel”
Target the YouTube content network via Google content and site targeting
YouTube Direct Sales: Buy Brand channel ($170-$250,000), buy homepage for a day 240 million views @ $250,000
Network placement
Ad insertion placement in YouTube TV and Movies
Relevant video overlays for certain videos

25 Google Website Optimizer Tips for Better Product Pages...

Increasing e-commerce conversion rates is challenging. With thousands of possible pages, where should you start optimizing? Even if you can answer that question by picking a small set of pages to start with, what changes should you make?

The following tips will be focused on product page testing, but we will first set the stage with few setup items:

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1. Segmenting your visitors. Nothing is more powerful than segmenting your visitors and examining the different trends these visitors follow on your site. At a minimum, you should segment visitors by source of traffic, keyword, type of visit (new vs. returning) and country.

2. Segmentation with Google Website Optimizer = Testing on Steroids! Not all customers are created equal, nor should you deal with all customers equally. Testing different versions of your page or funnel is powerful. Testing different versions based on the type of visitors is even more powerful. There are different ways of doing this, but we recommend starting with BTBuckets or with these instructions.

3. Setup your funnels. Funnels tell you what pages are causing visitors to exit the site. At a minimum, we recommend you setup the following funnels:

• Home page to cart page funnel
• General checkout process funnel including the cart page
• General checkout process funnel excluding the cart page
• Checkout process funnel for different payment types including the cart page
• Checkout process funnel for different payment types excluding the cart page

4. Funnels & visitors. Beyond setting up funnels is segmenting your traffic and examining how it moves in funnels. But how do you do that in Google Analytics? We will let you in on a small secret:

• Setup the different funnels in Google Analytics
• Setup different profiles to represent the different segments
• Now, you can examine each of the funnels for the different profiles

5. Returning visitors vs. new visitors. Comparing different segments of visitors can be confusing. You should expect visitors from organic search to interact differently with your site compared to visitors from paid search. We find that segmenting new visitors versus returning visitors can reveal major design problems in the site. Generally returning visitors will take longer on a site, view more pages, and have lower exit and bounce rates. If that is not the case, then you might have major design issues to deal with.

6. Product pages: A micro conversion. We like to run the product pages tests twice with different conversion goals:

• Micro conversion goal: When a visitor adds an item to the cart, we count that as a micro conversion.
• Macro conversion: When the visitor completes an order, we count a macro conversion.

7. Product pages: the image. Yes, you heard it before. An image is worth a thousand words. However, product images do require an investment, so test the correct solution for your website. Each of the options below will require considerable time, software, and resource commitment. So, test with 5 to 10 products before choosing the right solution for your website.

8. Product pages: Image of product in use. Test with showing the product in use vs. images with solid backgrounds. While in many cases showing the product in use helps the visitors see themselves use the particular product, this is not the case for all products. Apparel websites seem to benefit from this feature. Electronics or book websites, not so much!

9. Product pages: Location of the image. Where should you place the product image? Common wisdom is to place product images on right side of product pages. But common wisdom fails to predict how visitors will act on your website. So test placing the image on left versus the right and see which converts better.

10. Product pages: Product zooming. If you have the software installed on your website, then allowing visitors to zoom in and examine the product closely is an excellent feature to add.

11. Product pages: Multiple product images. Finally, consider having multiple images of the product. We usually recommend having 3-4 images per product to start with. But a word of caution here: hire a professional photographer for these images. Having several low quality images versus a single high quality image is something worth thinking about.

12. Product pages: your product descriptions. Most e-commerce stores take the product description from the manufacturer and place it on the site. So, you will find the same description on competing e-commerce stores. Pick your top 10 best selling products and:

• Test the impact of having the standard manufacturer's description versus custom copy your team creates. What impact does this have on the micro conversion (visitors adding items to their cart)?
• Test different versions of the custom copy you create: Not all copy created equal. You might want to test technical copy versus non-technical. Consider the different market segments and what words will have the most impact on them.

13. Product pages: Reviews. Reviews are great for increasing conversions. There are many studies that show product reviews are responsible for up to 30% uplift in conversions. However, if you are just starting out, allow customers to add reviews but do not display them right away. Wait for a product to collect enough reviews before sharing them with your visitors. Consider using services such ProductWiki to add images on your site.

14. Product pages: add to cart buttons. Yes, they do impact conversion. And there are many things you can test with these:

• Test the location of the add to cart button
• Test different designs of the add to cart button
• Test the wording on the add to cart buttons

15. Product pages: don’t overdo it! What do you think of this?

Too many CTAs (call to actions) can stop a visitor in their tracks.

16. Product pages: cross-sells and upsells. We know that you want to sell more of your products. Cross-sells and upsells can help you do that, but they also can distract the visitors. So, test the placement of cross-sells and upsells on your product pages. Should they go in the left navigation or somewhere in the middle section of the product pages?

17. Product pages: pricing. Most of your visitors will do some sort of comparison shopping. So, test different prices and see what impact that will have on your conversion rates. We had a client who reported a 135% increase in conversion rate by lowering product prices by 10%. We do not like to focus on pricing as a mechanism to increase conversion rates but sometimes it works really well.

18. Poor man testing: pricing & Google Website Optimizer. It is usually difficult to switch back and forth between different pricing for items, but here is a general framework to help you:

• Most ecommerce packages provide a way to maintain a single price for a product. Plan on a strategy for testing multiple prices:
• Price A is the original price
• Price B is the original price x 1.10 (10% increase)
• Price C is the original price x 0.90 (10% decrease)
• Price A (original is already saved in your database). You can either maintain Price B, C in the database or have application logic to switch between the different prices for a single item.
• One option to implement this is to have all prices available on the page and use GWO to display one price and hide the other two prices. Another option will be to use GWO to pass a variable value to be used in a formula to change the price.
• Implementing this should take less than a day and will provide a mechanism to test prices in Google Website Optimizer.

19. Product pages: stock availability. This is a no brainer. No customer likes to add an item to their cart only to discover later that the item is out of stock. So, tie your front end e-commerce store to your inventory system. If that is too much, then consider a daily update.

• Bad: No product availability on your site
• Good: Always display product availability
• Excellent: Display messages to encourage customers to buy a product if you have limited stock available (Only 5 left in stock -- order soon.)

20. When can I have it? Tell visitors when the product will be in their hands. Do not tell visitors the items will arrive 3 to 10 days. That will simply kill your conversion and if it does not, it will irritate visitors.

21. Product pages: Feature list.

The first level of attracting customers is features. Features are the facts about a given product. Features of an outdoor grill might include:

• Electric
• Grease tray
• Non-stick cooking surface
• Temperature control
• 300 square inches of cooking space
• Attached working surface

22. Product pages: The benefit list. Benefits start you on the road to closing a sale. The benefits of the above outdoor grill include:

• Convenience
• Electric
• Non-stick cooking surface
• Attached working surface
• Easy to Use:
  • Electric
  • Non-stick cooking surface
  • Temperature control
  • Attached working surface
• Saves Money
• Electric
• Temperature control

23. Product pages - People buy benefits, they do not buy features. What results do your customers want from your barbeque? They want a grill that offers:

• Tasty, Healthy Food Every time
• Temperature control
• Grease tray
• Perfect for Easy Entertaining
• 300 square inches of cooking space
• Attached working area
• Easy to clean
• A Double Bonus: Environmentally Friendly While Saving You Money!
• Electric versus charcoal emissions
• Do not have to buy charcoal for the life of the grill

24. Bundled pricing. Consider bundling shipping costs with product items so visitors will not have to worry about paying for shipping costs. If the shipping costs are too complicated to understand or might be on the high side, we recommend testing bundling them with the product price.

25. Free shipping is a great way to increase sales. We have many clients who offer free shipping on orders above a certain size and usually see a nice uplift in both conversions and average order value by doing so.

26. Bonus tips: If you are about to start conversion rate optimization, then these resources are a must:

Search Engine Optimization Tips For Your Blog (SEO Tips)

Blogs are the current rage, and many webmasters have blogs but fail to use their blog to it's full potential. Blogs provide a steady stream of fresh content, and if this content is written and optimized properly, blogs have the ability to increase a website's ranking in the search engines.

Host Your Own Blog
In order to prosper from a blog, be sure to host it on your own domain. Hosting the blog on your own server will maximize the links to your website. Link popularity is one of the factors search engines use to rank websites. Resist the urge to use free hosting services, do not give away your link popularity!

RSS Feeds
All blogs should have an RSS feed. An RSS feed will allow for your blog posts to be easily syndicated. The syndication will result in links back to your blog from RSS directories or others who display the feed. Blog entries should be available via an RSS feed. Website visitors who subscribe to the feed will receive notification when new blog posts are added. If the title is of interest, they will click through to your website. This gives subscribers an easy way to know when a blog has been updated.


Use White Space
Be sure to make your content scannable. Few website visitors actually read blog
posts; most web visitors simply scan a blog entry to determine its relevance or point. With that in mind, the blog posts should be displayed in short paragraphs. Overly long posts should be segmented into concise paragraphs or broken into bulleted lists to make scanning easier. Avoid the urge to clutter the post.


Titles Matter
You only have seconds to grab the attention of scanners browsing your blog. Use keywords and catchy titles to draw readers in. Blog post titles can be bolded for emphasis and white space should be used to buffer the content.


Grammar Matters
You will be judged by your knowledge and use of the English language. Search engines will make note of blog entries that lack proper punctuation or capitalization. If a blog post does not respect the rules of grammar and punctuation, it is possible search engines will make the assumption that a bot cobbled together the posts leading to a potential ban.

Legibility
As with any web design select fonts carefully, do not use micro or macro-fonts. Colors should be web safe, making it easy to discern and read. The background and background color should not obscure the text.


Navigate
Give readers somewhere to go, include links to additional information resources or extended information in the blog post. Including links in the actual blog post will ensure back links should the RSS feed be syndicated.

Communicate
If you create a post about someone, let them know, they might surprise you and link back or they might blog about your blog post, essentially creating a virtual dialogue. This is an easy way to build link popularity. Be warned however, simply mentioning a popular blogger on a blog will rarely result in a link back, the content of the blog post must grab their interest.


Incorporate SEO
Blog posts should be written as you would write a web copy. Posts should be natural and make sense while still incorporating keywords and keyword phrases that relate to the content.

Speed Matters
Web pages that are slow to load will frustrate users, be sure to use reliable web hosting. Compress graphics to maximize load time.

Use your blog to help your website attract traffic. Attention to search engine optimization details could mean the difference between popular and unpopular.