Image Optimization..

How Search Engines See Images In Our Blog:-

As we all know that Search Engines are not humans  so neither can they see or detect images . Search

engines use programmes called "Spiders" or "Crawlers" to see a site. These spiders or crawlers are sent by search engines to read a site. The spider reads a site by a process called "Crawling" or "Indexing" and stores the information in their database. This information is later used by search engines to produce relevant search results for search terms. The spiders can only read the text within HTML codes but can not recognize or read the images or what they mean.



How To Make The Search Engine Spiders Read Your Image?
As we know that  search engine spiders cannot read or detect images but there is a way in which you can make the spiders read your images or pictures. This is done by adding "ALT tags" and "TITLE Tags" to the image codes. As alt tags and title tags use texts so the search engine spiders read these texts and know about your images.


Why To Optimize Images:-
As we know that images are used in blogs extensively but search engines can not recognise these images. So if these images can be optimized as such so that these images can be read by the search images then this will help your blog attain high ranks in search result pages. Optimizing the images will also help your blog to remain ahead in competition in compared to those who does not optimize their images. Search engines give significant value to the 'alt' and 'title' tags to know about the topic of the web page and uses this in ranking pages in relevant search results.


Use of Alt Title Tags:-

Alt tags stand for "Alternative Text" and are mainly displayed as alternative text in place of images in cases where images are disabled in the reader's browser - thus helping him by providing information about the image in his image disabled browser.

The search engines also use these alternative texts in the alt tags to find more about the topic of the page and use the information in ranking pages in SERPs.

This is an example how alt tags are used in image html codes :-

<img src="your image address" alt="alt text" />

Use Title Tags With Images :-
The search engines also gives equal importance to the image title tags as it gives to the alt tags. It is used by the search engines to know more about the topic of the page. This information is used in the same way as in the case of alt tags in ranking pages in SERPs for relevant searches. The text within title tags also increases the keyword relevance of your post page as in the case of alt tags.

So adding title tags is important as it helps in further optimizing your image and thus the page for search engines. Title tags are placed within the same code as alt tags. An example of an image code with the title and alt tag added is :-

<img src="your image address" alt="alt text" title="title text"/>