Introduction about Video Optimization..

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Video optimization as part of  search engine, Video optimization can generate lots of traffic to your website if you correctly use it. Meta data for videos is similar to standard SEO meta tags you would use when you create a web page such as "title", "description", "keywords" and "text". The only difference is the tag also includes the word video: for example your title tag would look like "video: title", or your description meta tag would look like "video: description" 
 

Here we will discuss the three primary meta tags that you are required to enter when you submit a video to YouTube because more  online video traffic comes from YouTube. The most important video meta tag that you need to optimize is the "video: title" tag. YouTube uses your title tag as the head line for your video article.. Its very important that what keywords you use to construct your "video: title" tag are actually included in your video stream. Your very first words listed in your title should reflect the main idea of your article. And in the remainder of the title you should have at least one other supporting key word phrase. These keywords and phrases should also be included in your description meta tag data. The maximum number of characters that are shown for your head line which comes from your video title tag is 120, so don't get wordy because it wont show when your headline is listed after a search.

The second most important part of your video meta data is video description meta tag. The maximum number of characters that you can use at you tube is 2,048. or approximately 300 words. But the number of characters which is very important is only 120.

The third and last YouTube tag is just called the video tag. Don't get this meta tag confused with the "keyword" meta tag they are different. The keyword tag is for keywords and short keyword phrases, but the video tag is just for single words and not phrases.

Following are Some Tips for Video Optimization

 Do keyword research before creating the video
 Offer videos in multiple formats
 Do keyword research before creating the video
 Write a compelling video summary
 Embed links to video in online press releases
 Use marketing communication
 Feature links on you website
 Make it easy for viewers to share your videos
 Optimize video by applying SEO principles

Factors that affect You Tube Ranking
Title, keywords, descriptions, tags, links, ratings, view counts, thumbs up/down, shares, favorites, comments, authority channels, annotations,  flagging, one box result, subscribers, usage, embeds and paid search.

A big mistake many people make is using the wrong keywords or placing the keywords too late in the title and description. 

Tips for Optimizing Ranking Factors

- Make great and unique videos
- Ask users to rate your videos
- Post a “video response”
- Add comments prompting people to watch your video
- Use similar but not the same keywords in your titles
- Post new videos on Thursdays or Fridays
- Join the YouTube partner program (easier said than done)
- Use social media and websites within your control to submit/post your video link/embeds and get the word out.
- Submit your videos to multiple video sites using www.tubemogul.com – currently free but limited use.
- Link your videos together – use annotations with a message to your viewers “stay tuned” /prompt them to click through to the next video.
- Create playlists
- Monitor your video content with YouTube Insight

Video Paid Search

Adwords: advertise your video or channel via Google/Yahoo!/Bing
Use “promote your video” and/or “promote your channel”
Target the YouTube content network via Google content and site targeting
YouTube Direct Sales: Buy Brand channel ($170-$250,000), buy homepage for a day 240 million views @ $250,000
Network placement
Ad insertion placement in YouTube TV and Movies
Relevant video overlays for certain videos